If you have ever searched on Google “How can I become an Indian YouTuber”, then this guide is for you. Before knowing how to become a YouTuber, you need to know why you should have a YouTube Career.
In this era of digitalisation, planning a career in any kind of digital media is a smart decision. Some of the most popular celebrities have made it big in their life through their YouTube career, the best examples being Sourav Joshi, Ajey Nagar aka CarryMinati, Bhuvan Bam and Ashish Chanchlani.
In 2021, YouTube’s user base in India was estimated to be 459.23 million people. According to Statista, this count is expected to reach 833.03 million users by 2025. With such a large number of users, it is becoming increasingly difficult to stand out. However, for individuals who hit the one million milestone, the platform gives a source of income and the opportunity to pursue their passion.
Steps to Become a YouTuber
Here’s a guide on how to kick start your content creation journey and how to become an Indian YouTuber:
Select a niche
A niche, in simple language refers to the theme of the channel. Picking a niche, you have considerable knowledge about is the most important part of starting with your YouTube career. Every piece of content that you’ll create will be as per your niche. It also refers to your area of interest, for example, beauty, fashion, travel, food, business, entertainment, etc.
You May also like to read: Top Ten Most Watched YouTube Categories
Create a logo
Your YouTube channel is your brand and hence, it should have a logo. You can even use your picture as the YouTube channel picture. It is advisable to use the same picture on all your social media channels as it sets a brand image in the mind of your audience. Initially, in your YouTube career, you can go for a cryptic logo if you don’t want your picture to be your YouTube profile picture.
Get all the necessary equipment
To become a YouTuber, think of your YouTube channel as a business. Every business requires you to invest a certain amount of capital. Similarly, you’ll have to invest some money in your YouTube channel in the form of recording equipment such as a tripod, a good camera, a ring light, etc.
Prepare a script
Brainstorm a lot of ideas and try to come up with a unique piece of content to become a YouTuber. Jot down everything in a journal and prepare a script. This would make recording much easier for you and would give professionalism to your videos. Rehearse your script standing in front of a mirror or even in front of the camera to start feeling comfortable with the it. Creating vlogs is an exception to this.
Create quality content
Now that you are ready with all your recording stuff and script, you can start creating content. It’s very crucial to create quality content for your YouTube career. Be as creative as you can. Use your script to the best. Put attractive thumbnails and catchy title to attract your audience. Use proper hashtags to get noticed among a million videos. Don’t forget to put credits to avoid copyright issues.
Maintain an inventory
“How to become a YouTuber” guides generally suggest to keep a stock of videos ready like an inventory. Whatever niche you choose, don’t start posting right after you’ve finished editing your first video.
Always keep at least 5-10 completed videos in hand. The reason for this is simple: your first few videos may not receive the expected number of views, and many individuals get discouraged and give up. It is also likely that you’ll be preoccupied with other tasks, which will affect your consistency. Maintaining a stock will ensure that videos are posted consistently.
Keep a content calendar
Your viewers should be able to count on you to maintain a constant and interesting presence once you launch your channel. A content calendar will hold you on track and encourage you to update on a regular basis.
It’s also a wonderful way to arm yourself with information about what’s going on and what’s trending in your field, so you can create content around it to reach a bigger audience. This is probably the number one tip for your YouTube career.
You should be aware that the YouTube career journey will be difficult just like pursuing any other lucrative career. To successfully become an Indian YouTuber, it will take a minimum of 1-2 years, and you may or may not earn anything during that time. Prepare in advance to post videos on a regular basis, regardless of the number of views. It will take time but the result would be worth it. Do not get discouraged of the numbers and just keep doing your thing.
SEO is the key
SEO, or search engine optimization, guarantees that your information reaches a large number of people in a natural way. Make sure your content is new, consistent, and original. The meta description, which is the information portion beneath every video, is a crucial aspect of SEO. Check to see if you’re using the right keywords. To increase the reach of your content, it’s a good idea to learn at least the fundamentals of SEO. It is one of the basic steps of becoming a YouTuber.
Use other social media channels to amplify your YouTube channel
It’s a good idea to share your material on other social media networks. You can even share the YouTube link on your other pages to increase the number of people who see it. It is critical to raise brand awareness in order to speed up the process. Facebook, Instagram, Twitter, Pinterest, Quora, and other social media platforms are encouraged to give a boost to your YouTube career.
Collaborate with brands
Reach out to brands that offer items or services that you can promote and feature in your videos to form a mutually beneficial collaboration. In exchange for obtaining the product for free, you can incorporate promoting their product by using it in your video as per the terms of your agreement.
You may become a YouTuber that provides not only worthwhile material but also quality suggestions by carefully selecting your products as per your niche.
Collaborate with other YouTubers
Make contacts with successful YouTubers in your field to collaborate on content for exclusive videos. You may make a variety of entertaining videos. By collaborating, both sides can reach a larger audience and borrow from the other’s audience. In this process, you might discover more about the YouTube career of flourishing YouTubers and the processes other influencers took to become successful Indian YouTubers.
To know more about how to become a Youtuber and also to get a kickstart on your upcoming career, then join Unluclasses and keep a watchout for our ample scholarship offers. Get the very best help to mould your Youtube career into what you want it to be.